A lamp device for a vehicle includes a lamp housing and a light-emitting unit disposed therein. The light-emitting unit includes a light-emitting surface adjustable in at least one of a shape, an intensity of illumination, or a color of illumination. The lamp device further includes a bracket that supports the light-emitting unit to be mounted in the lamp housing, and that is configured to change the shape of the light-emitting surface of the light-emitting unit. The lamp device further includes a driving unit configured to apply a driving force to the bracket that changes the shape of the light-emitting surface of the light-emitting unit. The lamp device is configured to at least partially change, based on a plurality of lighting modes, at least one of the shape of the light-emitting surface, the intensity of illumination emitted from the light-emitting surface, or the color of illumination emitted from the light-emitting surface.