A compound that includes a ligand L, having the formula, is provided. In the structure of Formula I, each R1, R2, R3, R4, R4, R5, R6, R7, and R8 is independently selected from a variety of substituents; any adjacent substituents are optionally joined or fused into a ring; at least one of R3, R4, and R5 is not hydrogen; “a” is an integer from 0 to 10; (i) when a is 0, at least one of R7, R8, and an R2 adjacent to ring B, is not hydrogen, and (ii) when a is 1 to 10, at least one of an R2 adjacent to ring A and an R6 adjacent to ring C is not hydrogen; ligand L is coordinated to a metal M having an atomic weight greater than 40; and ligand L is optionally linked with other ligands to comprise a tridentate, tetradentate, pentadentate or hexadentate ligand.