Generally discussed herein are systems, devices, and methods for data management in a reverse content data network (rCDN). A component of the rCDN may include a memory to hold content received from a first sensor device of a plurality of sensor devices of the rCDN and first attributes that describe properties of the content. The component may include processing circuitry to receive second content from a second sensor device of the plurality of sensor devices, the second content including a plurality of second attributes that describe properties of the second content, and forward, in response to a determination, based on the first and second attributes, that there is insufficient space to store the second content on the memory, the second content to a node of the rCDN that is fewer hops away from a backend cloud than the component.