- 专利标题: Advertising associated with multimedia content
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申请号: US11953715申请日: 2007-12-10
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公开(公告)号: US10248956B2公开(公告)日: 2019-04-02
- 发明人: Athellina Athsani , Chris Higgins , Joesph O'Sullivan , Marc Davis , Ron Martinez
- 申请人: Athellina Athsani , Chris Higgins , Joesph O'Sullivan , Marc Davis , Ron Martinez
- 申请人地址: US NY New York
- 专利权人: EXCALIBUR IP, LLC
- 当前专利权人: EXCALIBUR IP, LLC
- 当前专利权人地址: US NY New York
- 代理机构: Greenberg Traurig, LLP
- 代理商 James J. DeCarlo
- 主分类号: G06Q30/02
- IPC分类号: G06Q30/02 ; G06Q30/00
摘要:
A method for placing advertisements selects a first content from a variety of content, analyzes the first content for the presence of advertiser references, and matches a first advertisement from an advertiser to the first content by using the advertiser references. This method determines a set of presentation preferences for presentation of the first advertisement in conjunction with the first content and includes the set of presentation preferences with the first content. In some cases, the method embeds the presentation preferences as advertising information into the first content. Advantageously, the method presents the first advertisement in conjunction with the first content by using the presentation preferences. Further, the method tracks the presentation of content for monetization events and stores the tracking information in a log. The monetization event includes, for example, an impression, a click, an acquisition, and/or a conversion. Further embodiments include a system and a computer readable medium for implementation of the foregoing.
公开/授权文献
- US20090150210A1 Advertising associated with multimedia content 公开/授权日:2009-06-11