There is provided a server and method for association of user interactions of a first venue and a second venue. The server including a memory storing a user profile of a user and a hardware processor, wherein the hardware processor may be configured to receive first user interactions of the user with a first system in a first venue, the first user interactions including a request for playing a first media content using the first system in the first venue, store the first user interactions of the user in the user profile of the user in the memory, determine, after storing, the user is in a second venue, retrieve from the user profile, after determining, the first user interactions, and provide, after retrieving, a custom presentation to the user using a second system in the second venue, wherein the custom presentation is based on the first user interactions.