The invention concerns the field of communicating objects intended to promote a smart environment. The invention more particularly concerns a communication system comprising: —a recipient 1 for a cosmetic or pharmaceutical product or a wine or a spirit as the communicating object and —at least two mobile telecommunication devices 110, 120. The invention also concerns an associated communication method. The recipient is incorporated into the communication system in such way as to adapt at least to the presence of the first mobile telecommunication device in the coverage area of the communication means of same. The recipient is therefore advantageously an actor of the communication system. The recipient promotes the smart environment defined by the communication system.