Techniques for generating multimedia feed based on virtual IT infrastructure user's needs in a virtual datacenter are described. In one example embodiment, a request to dynamically render multimedia feed associated with the virtual datacenter is received via a virtual IT infrastructure user's multimedia device. The virtual IT infrastructure user's privileges are then verified by mapping the virtual IT infrastructure user to a defined one of roles. The relevant data is then obtained using utility applications based on the outcome of verified virtual IT infrastructure user's privileges. A three-dimensional (3D) feed is then generated by compiling the obtained relevant data based on associated one or more of resources in the virtual datacenter. The three-dimensional (3D) multimedia feed is then dynamically rendered to the virtual IT infrastructure user's multimedia device.