An information processing apparatus includes a storage section and a control section. The storage section stores a plurality of templates having different predetermined designs with template attribute information, the plurality of templates each being applied to a display of a content including at least one of a document and an image with the content being laid out on the template. The control section performs a matching processing of component information, as a search key, of the content with the template attribute information, and selects, as a template corresponding to the content to be applied to the display of the content, a template whose template attribute information has a higher match rate than others.