Invention Grant
- Patent Title: Optimizing transmission of digital components
-
Application No.: US15293846Application Date: 2016-10-14
-
Publication No.: US10289748B2Publication Date: 2019-05-14
- Inventor: Ankur Jain , Qian Zhong , Mohammad Mahdian , Omkar Muralidharan , Christopher Davis Monkman
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06F17/30
- IPC: G06F17/30 ; H04L29/08

Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.
Public/Granted literature
- US20180109612A1 OPTIMIZING TRANSMISSION OF DIGITAL COMPONENTS Public/Granted day:2018-04-19
Information query