公开(公告)号：US20180109612A1

公开(公告)日：2018-04-19

申请号：US15293846

申请日：2016-10-14

Applicant: Google Inc.

Inventor： Qian Zhong ,  Mohammad Mahdian ,  Omkar Muralidharan ,  Christopher Davis Monkman ,  Ankur Jain

IPC: H04L29/08 ,  G06F17/30

CPC classification number: G06F17/30902 ,  H04L67/2823

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

公开(公告)号：US10289748B2

公开(公告)日：2019-05-14

申请号：US15293846

申请日：2016-10-14

Applicant: Google Inc.

Inventor： Ankur Jain ,  Qian Zhong ,  Mohammad Mahdian ,  Omkar Muralidharan ,  Christopher Davis Monkman

IPC: G06F17/30 ,  H04L29/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

公开(公告)号：US09892430B1

公开(公告)日：2018-02-13

申请号：US14462036

申请日：2014-08-18

Applicant: Google Inc.

Inventor： Aranyak Mehta ,  Omkar Muralidharan ,  Bartholomew Furrow ,  Christopher Davis Monkman

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0275 ,  G06F17/30867

Abstract: According to at least one aspect, a method for providing content items augmented with format elements includes receiving a request for a content item and generating a plurality of augmented content items based on a plurality of original content items and a plurality of format elements. In a first stage a first content item associated with a first original content item is selected based on normalized auction scores of the content items. In a second stage, a set of content items associated with the first original content item is identified. Selection scores for the content items in the identified set are computed based on respective normalization parameters. A second content item is selected from the identified set based on the selection scores and a bid amount. The second content item is then provided for display to a user.

公开(公告)号：US20170255594A1

公开(公告)日：2017-09-07

申请号：US15350973

申请日：2016-11-14

Applicant: Google Inc.

Inventor： Henning Hohnhold ,  Omkar Muralidharan ,  Christopher Davis Monkman

IPC: G06F17/21 ,  G06F17/22 ,  G06F17/30 ,  H04L29/08

CPC classification number: G06F17/211 ,  G06F17/2229 ,  G06F17/2247 ,  G06F17/30011 ,  G06F17/30312 ,  G06F17/30864 ,  H04L67/1097 ,  H04L67/20

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for evaluating digital content. In one aspect, a system includes a distributed computing system that accesses the third-party corpus database to evaluate the various third-party content and transmit, to a user device, digital data that produce visualizations of at least a portion of a set of the various third-party content in a display of the user device. The digital data include instructions that cause presentation of at least some of the visualizations of the various third-party content at the user device according to respective formatting that was selected by the distributed computing system for each of the at least some of the various third-party content.

公开(公告)号：US20160027100A1

公开(公告)日：2016-01-28

申请号：US14337986

申请日：2014-07-22

Applicant: Google Inc.

Inventor： Christopher Davis Monkman ,  Aranyak Mehta ,  Omkar Muralidharan ,  Christopher M. Roat ,  Bartholomew Furrow ,  Edward A. Baltz

IPC: G06Q30/08

CPC classification number: G06Q30/08 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes identifying a content item that is eligible to be provided in response to a content item request and is associated with a bid. It is determined that the identified content item includes two or more different interactive elements that each cause different actions to be initiated in response to user interaction with the different interactive elements. An auction score is determined for the content item based on a function of the bid, a bid modifier for each different interaction, and a probability that each interaction will be invoked. The content item is selected to be provided based on the auction score. Data that cause presentation of the selected content item at a user device are output.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于分发内容项。 一方面，一种方法包括识别符合内容项目请求而被提供并与出价相关联的内容项目。 确定所识别的内容项目包括两个或更多个不同的交互式元素，每个互动元素引起响应于与不同交互元素的用户交互而启动的不同动作。 基于出价的功能，针对每个不同的交互的出价修饰符以及将调用每个交互的概率来确定内容项的拍卖分数。 选择内容项目以根据拍卖分数提供。 输出用于在用户设备处呈现所选内容项的数据。

公开(公告)号：US20180365295A1

公开(公告)日：2018-12-20

申请号：US14071317

申请日：2013-11-04

Applicant: Google Inc.

Inventor： Matthew Paff ,  Gaurav Garg ,  Ramakrishnan Kandhan ,  Awaneesh Verma ,  Chetan Narain ,  Omkar Muralidharan ,  Mehmet Emre Sargin ,  Ming Yang ,  David Adams

IPC: G06F17/30

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. One or more content items are identified that are eligible to be presented in response to received requests in accordance with one or more selection criteria. One of the content items includes one or more parameters that can be varied. A range is identified over which a parameter of the one or more parameters is variable, and a subset of the range is identified, wherein the subset is less than the entire range. A request for content is received that is satisfied by the content item. The content item is prepared, including randomly selecting a value for the parameter that is within the subset of the range. At least one performance aspect associated with the prepared one content item is monitored.