Embodiments of an enhanced node B (eNB), user equipment (UE) and methods of signaling for proximity services and device-to-device (D2D) discovery in an LTE network are generally described herein. In some embodiments, the eNB may transmit signaling to indicate D2D discovery zone configuration to proximity service (ProSe) enabled UEs. The signaling may indicate time and frequency resources and a periodicity of a discovery zone and may indicate operational parameters for the discovery zone. The resources of the D2D discovery zone may be allocated for D2D discovery signal transmission by the ProSe-enabled UEs.