The present invention relates a method and apparatus for setting a group-based connection. A connection setting method for a network entity according to one embodiment of the present invention includes the steps of: receiving a request including at least one packet filter from a terminal; obtaining a group identifier corresponding to the packet filter by using the packet filter; when a group bearer corresponding to the group identifier does not exist, generating a group bearer corresponding to the group identifier; and performing allocation such that communication corresponding to the request is performed through the generated group bearer. According to one embodiment of the present invention, a service can be efficiently provided to a terminal.