- 专利标题： Multichannel digital marketing platform
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申请号： US13201774申请日： 2010-02-17
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公开(公告)号： US10332042B2公开(公告)日： 2019-06-25
- 发明人: Matthew Symons , Anatoly Roytman , Stephen Denis Kirkby , Andris Umblijs , Janmesh Srivastava , Michael J Williams
- 申请人： Matthew Symons , Anatoly Roytman , Stephen Denis Kirkby , Andris Umblijs , Janmesh Srivastava , Michael J Williams
- 申请人地址： IE Dublin
- 专利权人： ACCENTURE GLOBAL SERVICES LIMITED
- 当前专利权人： ACCENTURE GLOBAL SERVICES LIMITED
- 当前专利权人地址： IE Dublin
- 代理机构： Mannava & Kang, P.C.
- 国际申请： PCT/US2010/024397 WO 20100217
- 国际公布： WO2010/096428 WO 20100826
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06Q10/04 ; G06Q30/02
摘要：
A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.
公开/授权文献
- US20110320262A1 MULTICHANNEL DIGITAL MARKETING PLATFORM 公开/授权日：2011-12-29
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