专利检索 ap:("Matthew Symons" OR "Anatoly Roytman" OR "Stephen Denis Kirkby" OR "Andris Umblijs" OR "Janmesh Srivastava" OR "Michael J Williams") AND inv:"Michael J Williams" 第 1 页

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发明授权
Multichannel digital marketing platform 有权

公开(公告)号：US10332042B2

公开(公告)日：2019-06-25

申请号：US13201774

申请日：2010-02-17

申请人： Matthew Symons , Anatoly Roytman , Stephen Denis Kirkby , Andris Umblijs , Janmesh Srivastava , Michael J Williams

发明人： Matthew Symons , Anatoly Roytman , Stephen Denis Kirkby , Andris Umblijs , Janmesh Srivastava , Michael J Williams

IPC分类号： G06Q30/00 , G06Q10/04 , G06Q30/02

摘要： A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.