A method and apparatus are provided for controlling power in a wireless power transmission/reception system. The method includes receiving power information from a receiver within a charging area; determining whether power is available for the receiver based on the power information; if the power is available for the receiver, transmitting, to the receiver, a first response requesting the receiver to perform charging; and if the power is not available for the receiver, transmitting, to the receiver, a second response requesting the receiver to maintain a standby state