This disclosure describes a system that delivers content (e.g. multimedia video), and analyzes and aggregates feedback of a user viewing the content. The user may interact with the multimedia video in the form of answering questions which are dynamically placed between video segments. The system may determine the response type of the user for a given question. The system may handle both positive and negative responses (e.g. correct and incorrect responses to questions). The system may help the user navigate the segments of the video.