An electronic device and a method of an electronic device are provided. The electronic device includes a receiver, and a processor configured to receive first proximity service data through the receiver, wherein the first proximity service data comprises guide information that contains information indicating a device for transmitting second proximity service data and a transmission time point of the second proximity service data. The method of an electronic device includes receiving first proximity service data, wherein the first proximity service data comprises guide information that contains information indicating a device for transmitting second proximity service data and a transmission time point of the second proximity service data.