A method to watermark an audio signal may include receiving watermark data payload information, converting the watermark data payload information into a watermark audio signal including one or more watermark messages corresponding to the watermark data payload information, and inserting the one or more watermark messages into multiple spectral channels of the audio signal, wherein each of the multiple spectral channels occupies a different frequency range, wherein, once an audio segment has been inserted into a spectral channel of the audio signal, amplitude of the audio segment is held constant for the time duration of the audio segment such that a first portion of the audio segment is masked by the audio signal and a second portion of the audio segment is not masked by the audio signal.