Embodiments for managing social commentary as applicable to social media by a processor. A spectrum of weights is assigned to individual portions of the social commentary as a function of a determined measured characteristic. Those of the individual portions having a higher weight than a predetermined threshold are selected to be displayed through the social media in a hierarchy corresponding to a position in the spectrum of weights, while those of the individual portions having a lower weight than the predetermined threshold are selected to be withheld from display. A deduplication operation is applied to the individual portions of the social commentary. Those of the individual portions determined to be repetitive greater than a predetermined number are used to assist in formulating weights of the individual portions.