A display apparatus includes a number-of-touches detecting unit, a first touch-area detecting unit and a first switching control unit. The number-of-touches detecting unit detects the number of touch operations when a user performs a plurality of touch operations on a touch panel. The first touch-area detecting unit detects areas, including touch positions of the plurality of touch operations, from a plurality of areas into which the touch panel is partitioned. The first switching control unit controls switching display, based on the number of detected touch operations and the detected areas.