A method of providing a broadcast content, comprising: receiving a broadcast content from an external input source, the broadcast content derived from a broadcast stream, wherein the broadcast content includes a plurality of watermarks carrying fragments of full watermark information, wherein the full watermark information includes first URL data and second URL data, the first URL data including signaling bits which identify a portion of a final URL, the second URL data including the rest of the final URL, wherein values of the signaling bits are pre-assigned to specific URL strings, wherein the full watermark information further includes type information and point information, the type information specifying type of a corresponding watermark, and the point information identifying where the corresponding watermark is embedded in the broadcast content; extracting the watermarks from the broadcast content; re-assembling the full watermark information using the watermarks.