The present application relates to a shaving guidance system (10) for guiding a user during a shaving procedure, the system comprising an image sensor (30) configured to register an image of a part of the body of the user, an image data analyzer (41) configured to determine a local hair-growth direction based on data in the image, a controller (40) configured to generate instructions about a direction in which a hair cutting device (20) is to be moved in dependence on the determined local hair-growth direction, and a feedback system (130) configured to provide the instructions to the user.