A method for automatically enrolling a smart-home device in a demand-response program includes receiving an identification of a user account that is sent from a utility provider computer system based on an agreement that the smart-home device will be enrolled in the demand-response program. The identification of the user account is also sent to indicate to the device management server that the smart-home device should be sent to a location associated with the user account. The method also includes causing the smart-home device to be sent to the location associated with the user account. The method additionally includes receiving an indication from the smart-home device that the smart-home device has been installed at the location associated with the user account, and enrolling the smart-home device in the demand-response program.