A multicolor display apparatus displays a design pattern by reflecting light beams which are incident into a light guide body by arrays of fine shapes and emitting the reflected light beams from the light emission surface, in which, when it is assumed that the gradation values of red, green, blue, and white at a point where a specific color (to be displayed) of the design pattern of the light guide body is displayed using red, green, blue, and white light are set as I(r), I(g), I(b), and I(w), respectively, and when it is assumed that the gradation values of red, green, and blue in the case of displaying a color close to the specific color using only red, green, and blue light without white light are set as Ir, Ig, and Ib, respectively, the fine shapes for each of red, green, blue, and white colors have a height or a pitch which corresponds to the gradation values I(r), I(g), I(b), and I(w) as follows: I(w)=min(Ir, Ig, Ib)×A/100; I(r)=Ir−I(w); I(g)=Ig−I(w); I(b)=Ib−I(w). Here, A/100 is less than 1. Thus, it is possible to realize a beautiful white color and realize display which has high color reproducibility without influence due to a machining error and allows a user to feel beautiful.