The present disclosure provides a method for controlling a display device, a control apparatus for a display device, and a display device comprising the control apparatus. The method for controlling a display device may comprise the steps of: determining whether or not to perform peak driving for respective backlight sub-regions of the display device, the backlight sub-regions corresponding to sub-display areas of the display device; and performing, in response to a result of the above determining step, data signal compensation at least for sub-display areas whose average luminance values are lower than a preset first luminance threshold among the sub-display areas to which the backlight sub-regions that are determined to be subjected to peak driving correspond.