A method and device for adjusting a brightness of a display includes, determining current viewpoint brightness information of a current viewpoint region on the display corresponding to a user current viewed point or area of the display, determining previous brightness information of a previous viewpoint region of the display corresponding to a previously viewed point or area of the display, and controlling a displaying of a current image, including the current viewpoint region, with an adjusted brightness for a partial region of the display based on a comparison of the current viewpoint brightness information and the previous brightness information.