A computing device includes program instructions to identify first communications by a first user about respective first media content items, each of the first communications made within a predetermined time preceding the first user's consumption of the respective first media content item. The computing device further includes instructions to identify a plurality of second users, each a party to one of the first communications. For the identified second users, the computing device determines a correlation between the respective second user and the consumption of the first media content items by the first user. Based at least in part on the correlation, the computing device includes further instructions to initiate a second communication between one of the second users and one of the first user and a third user concerning a second media content item.