Manage sulfur present as sulfur or a sulfur compound in a hydrocarbon feedstream while effecting dehydrogenation of hydrocarbon(s) (e.g. propane) contained in the hydrocarbon feedstream to its/their corresponding olefin (e.g. propylene where the hydrocarbon is propane) without subjecting the feedstream to desulfurization before it contacts a fluidizable dehydrogenation catalyst that is both a desulfurant and a dehydrogenation catalyst and comprises gallium and platinum on an alumina or alumina-silica catalyst support with optional alkali or alkaline earth metal such as potassium. Contact with such a catalyst yields a desulfurized crude olefin product that corresponds to the hydrocarbon and has a reduced amount of sulfur or sulfur compounds relative to the sulfur or sulfur compounds present in the hydrocarbon feedstream prior to contact with the catalyst.