The disclosure includes a system and method for managing traffic in a roadway system based on Basic Safety Message data (“BSM data”) included in a set of Basic Safety Messages (“BSMs”). The method may include wirelessly receiving a set of BSMs describing a set of vehicles traveling along the roadway system. Each BSM included in the set of BSMs may describe a specific vehicle included in the set of vehicles, including that vehicle's lane, speed and heading of travel. The method may include analyzing the BSM data to determine whether there is an imbalance of traffic flow among a first set of vehicles traveling towards a first heading and a second set of vehicles traveling towards a second heading. The method may include determining that the bidirectional lane will be reconfigured so that traffic in the bidirectional lane flows towards the second heading based on the imbalance of traffic flow.