Embodiments include methods, systems and computer program products for managing content disclosure on social networking sites. In some embodiments, labels associated with a social network connection of a user can be associated with the social network connection based on the reactions of the social network connection to different social network posts. Content from a user device associated with the user can be received. The content can be processed to identify content types to associate with the content. A recommendation can be generated to share or not share the content with the social network connection based on the reactions to content posted by the user. An indication from the user to share the content with the social network connection can be received. The content can be shared with the social network connection based on the indication.