An electronic device is provided. The electronic device includes a display positioned on at least a surface of a housing of the electronic device, at least one sensor configured to sense a bend of the display and a mount of the electronic device, and a processor configured to control a running of an application, obtain information relating to a shape of the bend of the display and a form of the mount of the electronic device based on information sensed by the at least one sensor, determine a transformation type of the display based on the information relating to the shape of the bend and the form of the mount, when the electronic device is mounted in the determined transformation type, determine at least one display area in the display according to a first function of the application corresponding to the transformation type, and perform control to display an object relating to the first function on the determined display area.