A movable switch module for an automatic transmission of a vehicle includes an actuating cylinder including a body and a rod extendable to a vehicle interior space through the center fascia, a body rotating unit provided at the body of the actuating cylinder, a switch box connected to an end of the rod, to move in accordance with operation of the actuating cylinder, and provided with switches at one side of the switch box, a pressure-sensitive touch pad disposed in the interior space at a position spaced apart from the center fascia, to sense a variation in pressure applied thereto, and a controller for controlling the actuating cylinder and the body rotating unit when sensing an intention of a driver to operate one switch, based on a signal from the touch pad, to control the switch box to protrude to a position where a hand of the driver is located.