Various embodiments of systems and methods to determine data retention rules for data entities are described herein. In one aspect, the data entities are obtained. Usage statuses of the data entities are determined. One or more purpose of data corresponding to the one or more data entities is received. Further, legal entities corresponding to the one or more data entities are identified based on line organization attributes and the usage statuses. Process object attributes associated with the one or more data entities are identified based on the legal entities. Retention rules for the one or more data entities are determined based on the one or more purpose of data, the legal entities and the process object attributes.