Example apparatus and methods concern establishing context for a phone call. A computing device is controlled to display content and applications that are relevant for the call during the call. A party on the call is identified using data received from a phone used by the party. The relevant content and the relevant application are identified using actions (e.g., purchase to make, call to make) and intentions (e.g., family matter, business matter) identified in text provided in a text-based transcript of the call. The text-based transcript is provided in real time by a natural language processing (NLP) service during the call. The devices are controlled to selectively present the relevant content and the relevant application to make the call more automated and more productive. A to-do list is automatically generated based on the intentions, the actions, and on subject matter or content discussed or accessed during the call.