A display apparatus is provided. The display apparatus includes: a display configured to include a plurality of display modules, a storage configured to store a first luminance correction coefficient corresponding to light-emitting pixels constituting each of the plurality of display modules and a second luminance correction coefficient corresponding to at least one target pixels adjacent to a seam region from among the light-emitting pixels, and a processor configured to apply the second luminance correction coefficient to the target pixel, apply the first luminance correction coefficient to remaining pixels, and drive the display, wherein the second luminance correction coefficient may be a luminance correction coefficient which is calculated based on a target luminance value to compensate the seam region.