A signal processor of a display device includes: a light emission value calculating unit that calculates a light emission value; a chunk determining unit that determines whether pixels within a predetermined luminance value range are continuously present and determines an area of the continuous pixels as a chunk; a maximum luminance value detecting unit that detects a maximum luminance value inside the chunk in one of the partial areas; a luminance gain value determining unit that determines a luminance gain value based on the maximum luminance value such that a corrected light emission value that is a value acquired by multiplying the light emission value by the luminance gain value is a value of an upper limit emission value or less; and a light emission control unit that causes the light source units to emit light based on the corrected light emission value.