There are provided an apparatus and method for tracking temporal variation of a video content context using dynamically generated metadata, wherein the method includes generating static metadata on the basis of internal data held during an initial publication of video content and tagging the generated static metadata to the video content, collecting external data related to the video content generated after the video content is published, generating dynamic metadata related to the video content on the basis of the collected external data and tagging the generated dynamic metadata to the video content, repeating regeneration and tagging of the dynamic metadata with an elapse of time, tracking a change in content of the dynamic metadata, and generating and providing a trend analysis report corresponding to a result of tracking the change in the content.