A directional discharge wing pulley having a plurality of wings that discharge material in a single direction while properly tracking the conveyor belt. The directional discharge wing pulley may include a plurality of directional discharge wings, which are generally angled in a single or primarily in single direction across the entire face of the pulley. When pulley is operated a reverse rotation direction, the conveyor belt continues to properly track and the material is discharged in the opposite direction. The wings may have bends to create flat sections, or formed in a multiple arc pattern to create smoother changes in geometry or increased wing angle near the ends of the pulley, while generally maintaining a single direction wing through the entire pulley. Strengthening rib bends may be added near the end of a straight wing to add rigidity reducing the likelihood of wing fold over. The wings may include secondary wings, for example, in a Herringbone pattern. In some applications, the wings may include longitudinal or circumferential wing tips. In other applications, the wings may include a multi-start spiral.