A method of improving quality of experience (QoE) in a first device which shares a screen of the first device with a second device includes: detecting a class of a content currently displayed on the screen; determining a QoE policy based on the detected class of the content; encoding a screen image of the screen based on the determined QoE policy; and transmitting the encoded screen image to the second device. As such, when a screen is shared among a plurality of devices, optimal QoE may be achieved with respect to each class of a content.