A grayscale voltage adjusting method includes: receiving luminance values of grayscales corresponding to three primary colors under at least one binding point, and receiving grayscale voltages corresponding to the three primary colors under the corresponding binding point; fitting the luminance values of grayscales corresponding to three primary colors under the plurality of binding points and the grayscale voltages corresponding to the three primary colors under the corresponding binding point, to obtain a luminance-grayscale voltage fitting result; and based on the luminance-grayscale voltage fitting result, according to a target luminance Lg of each grayscale corresponding to three primary colors in a target image, acquiring a target grayscale voltage corresponding to the target luminance of each grayscale corresponding to three primary colors in the target image from the luminance-grayscale voltage fitting result, such that a display apparatus displays the target image according to the target grayscale voltage.