A vehicle thermal management system includes an engine, a coolant pump, a first heat exchanger, a first valve in communication with the first heat exchanger, a second valve having a plurality of outlets, a second heat exchanger in communication with a first of the plurality of outlets, a third heat exchanger in communication with a second of the plurality of outlets, a bypass fluid conduit in communication with a third of the plurality of outlets, and a controller that determines a first potential benefit based upon a loss function of the second heat exchanger, determines a second potential benefit based upon a loss function of the third heat exchanger, compares the first potential to the second potential, and proportionally distributes flow between the first heat exchanger, the second heat exchanger, the third heat exchanger, and the bypass fluid conduit based upon the comparison.