An inventive electrically conductive rubber composition contains: a rubber component including SBR and/or NBR, and 20 to 30 parts by mass of epichlorohydrin rubber based on 100 parts by mass of the overall rubber component; a crosslinking component; a foaming component; and a potassium salt of an anion having a fluoro group and a sulfonyl group in its molecule, the potassium salt being present in a proportion of not less than 0.01 part by mass and not greater than 1 part by mass based on 100 parts by mass of the overall rubber component. An inventive transfer roller (1) includes a roller body (2) formed from the electrically conductive rubber composition.