The invention relates to a makeup device comprising a substrate defining a printing surface having at least one region printed with at least one coloring dye layer to be applied onto human keratinous material. The at least one coloring dye has been deposited, via printing, onto the printing surface by at least one printer, particularly a digital printer; is not covered by an adhesive; and produces after application onto the keratinous material, at least one visible optical effect, namely color and/or sheen.