A device may receive streaming information associated with one or more user devices, streaming content being provided to the one or more user devices, and a cell associated with the one or more user devices. The device may determine a quantity of user devices receiving the streaming content in the cell based on the streaming information. The device may determine whether the streaming content is being provided using a unicast stream or is being provided using a multicast stream. The device may determine to switch from the unicast stream to the multicast stream or from the multicast stream to the unicast stream based on the quantity of user devices. The device may switch from the unicast stream to the multicast stream, or the multicast stream to the unicast stream based on determining to switch.