A method and apparatus for a search function are provided in a touch-sensitive device that supports a search for contents in a list view by using a dedicated keypad displayed in the list view. In the method, the apparatus displays the dedicated keyboard for a content search in the list view, and performs the content search in the list view in response to an interaction inputted on the dedicated keyboard. The apparatus then displays at least one execution item associated with at least one found content, and executes the content associated with a selected one among the at least one execution item.