Aspects of the subject disclosure include, for example, embodiments that include determining a content context of a first segment of content being presented by a media processor at a display to an audience. Further embodiments include determining an expected audience reaction according to the content context of the first segment, and receiving sensor data captured from a sensor device in proximity to the audience where the sensor data is indicative of a sensed audience reaction to the first segment of the content. Additional embodiments include comparing the sensed audience reaction with the expected audience reaction to determine a level of interest in the first segment, and adjusting a second segment of the content according to the level of interest to generate an adjusted second segment displayable at the display. Other embodiments are disclosed.