Systems and methods described herein may be used to provide users personalized point-of-interest (PoI) information. A context server may cause information, describing PoIs in a particular geographic area, to be sent to a device (e.g., a component of a vehicle, a user device, etc.) communicating with a wireless telecommunication network. The device may individually determine which PoIs to display to the user based on factors such as a current location of the device, an operating status or condition of a vehicle associated with the device, and historical behavior information. The PoIs sent to the vehicles may include a personalized PoI that may be displayed to drivers in a highlighted manner. Additionally, the device may collect driving behavior information relative to the PoIs and/or the personalized PoI and provide the driving behavior information to the context server as feedback.