A vehicle air conditioning setting device functioning with a vehicle air conditioning device for setting a direction of air blown out from an air outlet and a degree of concentration and diffusion of the air is provided. The vehicle air conditioning setting device includes: a display unit that displays an air range designation image including an occupant image representing an occupant seated on a seat of the vehicle; a touch panel overlapped with the display unit; and an air range setting unit that sets an air range representing the direction of the air and the degree of concentration and diffusion of the air based on an operation range of the touch panel on the air range designation image. When a drag operation is performed on the touch panel, the air range setting unit sets the air range based on a range of the drag operation.