The invention relates to a method for evaluating the distance (d) between an identifier (20) fitted with a first wireless communication module (24) and a vehicle (10) fitted with a second wireless communication module (14), including the following steps: establishing a wireless connection (L) between the first wireless communication module (24) and the second wireless communication module (14); estimating said distance (d) on the basis of a propagation time of the electromagnetic signals involved in the wireless connection established (L); when the identifier (20) comes within the range of a signal (S) transmitted by the vehicle (10), evaluating said distance (d) by means of a measurement, by the identifier (20), of the strength of said transmitted signal (S). An associated electronic unit and identifier are also described.