In various example embodiments, a system and method for identifying top attributes are presented. Text content from an electronic document describing a product is extracted. A plurality of attributes associated with the product are identified using the extracted text content. A descriptor word proximate to each of the plurality of attributes in the extracted text content is detected. A weight is assigned to each descriptor word proximate to each of the plurality of attributes. The plurality of attributes are ranked based on the weight of the descriptor word proximate to each of the plurality of attributes. A predetermined number of top ranked attributes from the plurality of attributes are caused to be presented. Further, an image associated with each of the top ranked attributes is determined, the image being designated as a visual representation of the corresponding top ranked attribute. The image is caused to be displayed in association with the product on a user interface.